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A billionaire broke out the bubbly.
Cary software employer SAS, which has been a fixture for years on Fortune magazine’s annual list of the “100 Best Companies to Work for,” was never No. 1.
Until now.
Fortune’s latest ranking, out Thursday, puts SAS at the top, citing its “laundry list of benefits,” including unlimited sick days, onsite medical care, free fitness center, library and more.
To piggyback on that news, SAS announced that it generated $2.31 billion in revenue in 2009, up 2.2 percent from the year before. That marks the 34th straight year revenue has increased, despite the recession and increasing competition.
SAS executives warned in October that the streak might not last but then saw a late-year surge in sales as banks, retailers and other customers worldwide bought more of its analytics software.
To celebrate, SAS workers and bosses, including co-founder and CEO Jim Goodnight - who is also the state’s richest person - gathered Thursday afternoon in Cary for a champagne and spark ling cider toast.
Goodnight drank champagne.
The revenue increase in a down year was notable. But Fortune also noted that SAS kept and added benefits when many other companies are cutting jobs, pay and perks.
The magazine also lauds Goodnight as “the unlikely architect of this rare corporate culture.” Fortune gushes about Goodnight’s leadership helping foster loyalty, and “shockingly low turnover of 2percent,” by avoiding layoffs in 2009 despite the economic slump.
SAS, which last year was No. 20 on the Fortune list, strives to add perquisites every year. Besides bragging rights, getting noticed by Fortune can help companies recruit new talent and providing rich perks can help retain existing employees.
“My chief assets drive out the gate every day,” Goodnight told Fortune, using a favorite line he uses to justify the business strategy. “My job is to make sure they come back.”
SAS displays past Fortune covers in frames outside one of the many break rooms at its massive Cary campus.
“There’s a lot of pride having been on the ranking since it began,” SAS spokeswoman Allison Lane said.
SAS officials didn’t get official word from Fortune on taking the top spot until around dawn Thursday. But they had some hints: The magazine sent a reporter, photographer and videographer to Cary.
The No. 1 ranking and another glowing profile of the company and Goodnight in a major publication could boost business. The Fortune piece follows recent profiles in The New York Times and Business Week - all read by business bean counters who make decisions on what kind of software they should buy.
SAS sells software that helps corporations and government agencies analyze and mine vast amounts of data to predict customer preferences and other trends.
The private company, which Goodnight helped start while a professor at N.C. State University, doesn’t release financial information besides its annual sales. Goodnight warned in October that SAS’s streak of annual revenue growth wasn’t a sure thing for 2009 because of the economic downturn. The company cut expenses, including travel, last year to offset weaker sales growth.
But the last three months of the year brought a surge of interest and orders among a wide range of customers, including banks and retailers, said chief marketing officer Jim Davis.
“Momentum is good for us right now,” Davis said. “Given that we did 2.2 percent [revenue growth] in the toughest economy we’ve ever seen, I’m very optimistic.”
Davis knows competition is intensifying as other technology companies try to grab customers. “Everyone is migrating to our space, and there’s going to be a lot of confusion in the marketplace,” he said. “We’re the hottest space in software today, but we feel like we’re a step ahead.”
SAS’s focus on analytics, its drive to develop better and faster software, and strong base of more than 45,000 customers worldwide will help it stand out, he added.
SAS, which employs about 11,000 people worldwide and 4,200 in Cary, increased its headcount about 1 percent in 2009. That’s down from the 5percent to 6 percent rate during previous years. Davis said he expects SAS will add workers at a moderate rate again this year.
SAS, which fell as low as No. 48 on Fortune’s list in 2007 (the company peaked at No. 2 in 2001), learned from the magazine’s editors that it wasn’t enough to tell about great perks; they wanted proof.
“We had employees give testimonials and showed examples of the company being thoughtful and generous and caring for its people,” Lane said.
The company has added new green programs, including an Earth Day fair, in which SAS invites vendors such as solar panel companies to its campus. And a program coordinates volunteers who collect recyclables from break rooms.
Last year’s Fortune No. 1, NetApp, fell to No. 7 this year. The California-based tech company is expanding its operations in Research Triangle Park.
Other employers with Triangle operations on the latest list include Cisco at No. 16, Novo Nordisk at No. 25 and Kimley-Horn at No. 62.
